Innovative Initiatives Laboratory
useful innovations startup studio

Startups for the global Muslim market

Prospects for innovative business in the Muslim market

The global Muslim market has a huge internal capacity and great business potential, primarily due to the large number of potential customers and their growth. Having properly implemented startup projects with an understanding of this market can lead to great economic success, as evidenced by the following examples.

So, in 2017, Amazon bought the largest e-commerce platform in the Arab world Souq.com for $580 million (founded in 2005 in the UAE), and in 2019 Uber bought the most popular ride-sharing service Careem for $3.1 billion (founded in 2012 in the UAE).